Tenancy Deposit Scheme
The longest-serving, not-for-profit government approved scheme protecting millions of tenancy deposits since 2003. Tenancy Deposit Scheme is 
part of the TDS Group.
The business was focused on increasing the number of protected deposits. A campaign was developed to leverage the recent rebrand, incorporating the new RGB colour palette and character assets. These elements were used to create strong, cohesive creatives tailored for various digital channels, targeting both agent and landlord audiences.
Digital ads
series of animated content pieces was produced to increase engagement and raise awareness around deposit protection. 
The subtle character movements combined with dynamic messaging contributed to the campaign’s strong impact and success.
Events
A considerable number of events are attended by Tenancy Deposit Scheme to educate and hold brand presence for their audiences; agents, landlords and tenants.
The campaign was extended for print to be received by the different audiences in combination with the stand and merchandise in branding.
Publication
TDS Group celebrated 20 years of being in the industry.
The 2022/23 Annual Review celebrated the growth that the company has seen.
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