Tenancy Deposit Scheme
The longest-serving, not-for-profit government approved scheme protecting millions of tenancy deposits since 2003. Tenancy Deposit Scheme is part of the TDS Group.
The longest-serving, not-for-profit government approved scheme protecting millions of tenancy deposits since 2003. Tenancy Deposit Scheme is part of the TDS Group.
The business was focused on increasing the number of protected deposits. A campaign was developed to leverage the recent rebrand, incorporating the new RGB colour palette and character assets. These elements were used to create strong, cohesive creatives tailored for various digital channels, targeting both agent and landlord audiences.
Digital ads
A series of animated content pieces was produced to increase engagement and raise awareness around deposit protection.
A series of animated content pieces was produced to increase engagement and raise awareness around deposit protection.
The subtle character movements combined with dynamic messaging contributed to the campaign’s strong impact and success.
Tenants
A campaign was extended to empower tenants with knowledge and make them aware of the tlyfe app - making renting simpler, smarter and stress-free.
